Blogging Platform Recommendations
Recently I was asked to recommend a blogging platform for an inexperienced blogger. Rather than reply to a comment, I decided to share my recommendations in a blog post. There are easy content management platforms for new bloggers which do not require html coding. As a new blogger, consider Blogger ( http://www.blogger.com ). It is not used as widely as WordPress, but it has been good enough for a number of Google blogs, including: Google’s official blog: http://googleblog.blogspot.com/ Google’s Webmaster...
read moreShould I Read this SEO Book?
Often my clients are dogged by volumes of pitches for SEO services – both through email and blog comments. Even though the information they get is clearly spam, with the frequency of messages on SEO, it can be difficult for them to get a proper perspective of where SEO fits into a complete marketing plan. If Google has not yet uncovered — and penalized — an SEO trick, you can be confident they continue to pursue any shortcuts in attracting traffic without a good user experience. The flip side of SEO is content marketing....
read moreWebsite Upgrades and Email Marketing Dominate B2B Budgets
Nearly half of a typical B2B marketing budget is allocated to web site upgrades and maintenance, and email marketing according to a recent survey of 80 U.S.-based B2B marketers. The study sponsored by the Business Marketing Association (BMA) found marketing initiatives among these companies were prioritized and budgeted as follows: 23% Web Site Upgrades & Maintenance 19% E-mail Marketing 12% Social Media, primarily LinkedIn and Twitter 10% Video, podcasts, webinars 8% SEO 7% Pay Per Click advertising 6% Display advertising 5% Mobile 5%...
read morePay Per Click (PPC) or Organic Traffic – Which Works Best?
By Jean Steckler For a professional services firm, their question of what works best for them, paid search ads or content marketing, the answer is clear. The following graph tells the story. The firm began a blog in the first month represented in the chart. They were able to consistently publish quality articles three times a week for the following 13 months shown in the graph. The red area within each monthly bar represents the amount of traffic from paid listings on Google. The monthly budget remained consistent throughout the entire 14...
read moreSEO: 4 Most Important Search Engine Optimization Skills
By Jean Steckler Many Search Engine Optimization (SEO) rules are easy to understand. The real work comes from implementation. Search Engine Land has published a summary of SEO Success Factors in Periodic Table format, with sections on Content, HTML, Architecture (“On Page Factors”), and “Off Page Factors” (links, trust, social personal). With such clearly defined rules, why do so many companies advertise they will “fix” your website’s SEO? What actually makes or breaks a website’s SEO? In my...
read moreHow to Build an Information Architecture
By Jean Steckler Information Architecture is the plan of how users will find the content within your website. Consider the Information Architecture as the blue print for the website, clearly laying out the site’s structure, hierarchy and navigation. 1. Audit the Current Site The audit summarizes the existing content of the site and its organization. In addition to editorial content, the audit identifies all Call to Actions and Landing Pages, graphics and multimedia. For very disorganized sites, the content is placed on cards to facilitate...
read moreLet us put the wind behind your sales
Too busy chasing today’s sales to work on marketing? Delivering exceptional customer satisfaction getting in the way of building systems to generate new business? Let Steckler eMarketing come to the rescue. (It’s time to get help.) We build marketing programs to generate new business — and systems to keep attracting new customers. How do we do that? Here’s a sample of what we can do for you: We set up systems to attack customers through Search Engines Direct Mail newsletters and books Online educational industry,...
read moreEducation Based Marketing – Amazing Success from Teaching
By Jean Steckler I spent a beautiful Fall weekend listening and watching a business teach more than 300 of its peers how it does its marketing and the results they get. The two 10-hour and 11-hour days were preceded with a bus ride on the Potomac and Rappahannock Transportation Commission (PRTC) line from my daughter’s house in Woodbridge VA to the Renaissance Arlington Capital View Hotel in Crystal City, Arlington, VA – the “underground city.” Although Crystal City is cloaked in secrecy, largely populated with defense contractors and...
read moreMarketing Automation Checklist for Autoresponder Emails
Written by Jean StecklerSteckler eMarketing, Westfield NJ 07090 Amazon now ranks as the world’s most most reputable company in the world, according to the Harris Interactive’s 14th annual Reputation Quotient survey. The Amazon Reputation score of 82.62 was derived from six characteristics including product quality, trust, social responsibility and how employees are treated. Amazon products span as large a spectrum of categories as … eBay. What sets Amazon at the top is the way they communicate with us. Although...
read moreOnline Marketing 101
Written by Charles BenischConsultant at Steckler eMarketing, Watertown MA 02472 Not much is certain in online marketing; there are no guaranteed solutions.Certain things, however, are certain. Consider these two certainties: Online marketing strategies that were successful ten years ago will not be successful online marketing strategies today. Online marketing strategies that were successful ten years ago will be detrimental online marketing strategies today. Evolution in SEO StrategiesConsider Google’s original Page Rank algorithm. Ten...
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