Professional Practice Marketing

Pay Per Click (PPC) or Organic Traffic – Which Works Best?

Posted by on Dec 14, 2013 in Analytics, Blogging, Google Adwords, Professional Practice Marketing, Search, Search Engine Optimization, SEO | Comments Off on Pay Per Click (PPC) or Organic Traffic – Which Works Best?

By Jean Steckler For a professional services firm, their question of what works best for them, paid search ads or content marketing, the answer is clear. The following graph tells the story. The firm began a blog in the first month represented in the chart. They were able to consistently publish quality articles three times a week for the following 13 months shown in the graph. The red area within each monthly bar represents the amount of traffic from paid listings on Google. The monthly budget remained consistent throughout the entire 14 months. However, the quality of the site’s...

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Education Based Marketing – Amazing Success from Teaching

Posted by on Sep 23, 2013 in Marketing Automation, Professional Practice Marketing | Comments Off on Education Based Marketing – Amazing Success from Teaching

By Jean Steckler I spent a beautiful Fall weekend listening and watching a business teach more than 300 of its peers how it does its marketing and the results they get.  The two 10-hour and 11-hour days were preceded with a bus ride on the Potomac and Rappahannock Transportation Commission (PRTC) line from my daughter’s house in Woodbridge VA to the Renaissance Arlington Capital View Hotel in Crystal City, Arlington, VA – the “underground city.” Although Crystal City is cloaked in secrecy, largely populated with defense contractors and satellite offices for the Pentagon, no secrets appeared...

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