Pay Per Click (PPC) or Organic Traffic – Which Works Best?

Posted by on Dec 14, 2013 in Analytics, Blogging, Google Adwords, Professional Practice Marketing, Search, Search Engine Optimization, SEO | Comments Off on Pay Per Click (PPC) or Organic Traffic – Which Works Best?

By Jean Steckler For a professional services firm, their question of what works best for them, paid search ads or content marketing, the answer is clear. The following graph tells the story. The firm began a blog in the first month represented in the chart. They were able to consistently publish quality articles three times a week for the following 13 months shown in the graph. The red area within each monthly bar represents the amount of traffic from paid listings on Google. The monthly budget remained consistent throughout the entire 14 months. However, the quality of the site’s...

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Online Marketing 101

Posted by on Mar 21, 2013 in Email Marketing, Search, Search Engine Optimization, SEO | Comments Off on Online Marketing 101

Written by Charles BenischConsultant at Steckler eMarketing, Watertown MA 02472 Not much is certain in online marketing; there are no guaranteed solutions.Certain things, however, are certain. Consider these two certainties: Online marketing strategies that were successful ten years ago will not be successful online marketing strategies today. Online marketing strategies that were successful ten years ago will be detrimental online marketing strategies today.  Evolution in SEO StrategiesConsider Google’s original Page Rank algorithm. Ten years ago, Google ranked websites based largely on...

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Mobile Internet Users Growth

Posted by on Jul 25, 2012 in Mobile, Responsive Web Design, Search, Web Site Design | Comments Off on Mobile Internet Users Growth

Written by Jean StecklerSteckler eMarketing, Westfield NJ 07090Eighty-eight percent of U.S adults now own cell phones; 48% go online with their phones, and 17% use their phones more than computers to explore the Web, according to Pew Research Center’s Internet and American Life Project. What’s more, there are now more wireless devices being used in the United States than there are people, and Americans have doubled the amount of Internet data traffic they generate on smartphones (CTIA trade group). Now that growing numbers of industrial staff have smart phones with Internet access,...

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Ad Serving Networks and Analytics Partnerships

Posted by on Apr 13, 2010 in Ad Networks, Analytics, Search | Comments Off on Ad Serving Networks and Analytics Partnerships

Time is limited. And marketers struggle to minimize administrative tasks when assessing ROI. Google Adwords and Google Analytics have integrated search buys with their analytics for awhile. The question is, what has it taken the ad networks and analytics packages taken so long?Recent integrations include: Ad Network: 24/7 Real Media’s Open AdStream Web ad management, withAnalytics: Omniture’s SiteCatalyst Ad Network & Analytics: DoubleClick’s Dart tool for publishers Ad Site: Facebook Analytics: Omniture plans to broaden its Facebook integration to include display and...

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Video Search Engine Optimization

Posted by on Nov 10, 2009 in Search | Comments Off on Video Search Engine Optimization

Anatomy of Product Searches on GoogleHave you noticed the new layout of the Google search return page?  You may find: Three top sponsored links Three organic links Seven product images Three ecommerce sites that sell the product List of organic sites Two product videos To maximize their marketing footprint through search engines, companies need to consider how their images, videos and commerce partners rank in addition to how their keywords will rank.And this is only the beginning. We anticipate that video search will become a dominant player in Search Engine Optimization in very short...

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