Blogs To Change Your Business
By Jean Steckler
I spent a beautiful Fall weekend listening and watching a business teach more than 300 of its peers how it does its marketing and the results they get. The two 10-hour and 11-hour days were preceded with a bus ride on the Potomac and Rappahannock Transportation Commission (PRTC) line from my daughter’s house in Woodbridge VA to the Renaissance Arlington Capital View Hotel in Crystal City, Arlington, VA – the “underground city.” Although Crystal City is cloaked in secrecy, largely populated with defense contractors and satellite offices for the Pentagon, no secrets appeared to be kept at the 2013 Great Legal Marketing Summit.
Education Based Marketing Examples
I know of no other national conference organized by a business that spends over 21 hours teaching their colleagues and competitors their marketing strategies and techniques — down to the specific vendors they use. Imagine Dow Chemical spending 21 hours intensively training Dupont on how Dow Chemical markets! It just doesn’t happen. Except it does. That is, if you are an attorney and want to learn from the Benjamin W. Glass, III & Assoc. Virginia-based practice and Ben Glass’s growing network of successful law firms.
Attendees to the conference are immersed in Ben Glass’s education-based marketing approach. If you visit his website, you won’t find any description or background profile on Ben Glass. But you do get extensive information on the law regarding personal injury and the process on how a case is prepared and presented, Ben Glass and his extended group of “Coach” and “Mastermind” attorneys collectively share and compare what works – and what doesn’t. He reports “real lawyers with real practices are rocking it every day – ethically – effectively – and, frankly, with a great deal of fun” with the education-based marketing he refined over his career.
The Great Legal Marketing Conference included presentations from the key vendors Ben Glass personally uses to build his business, as well as vendors and colleagues he has come to admire:
- Chad Kerby from Infusionsoft on marketing automation
- Jay Henderson from Law Talent Hiring
- Chris Mullins from The Phone Sales Doctor™ for scripting and monitoring phone intake staff protocols
- Gerry Oginski from Lawyers Video Studio and author of “The Secrets of Lawyer Video Marketing”
- Dr. Peter Wishnie on practice management
- Rem Jackson from Top Practices on practice marketing and practice management
- Tom Foster from Foster Web Marketing
Vendors exhibiting at the conference included:
- Fairfax Video Studio
- Virtual Solutions 4 You for virtual assistants
- Great Legal Marketing Publishing – host of the conference
- Zine Graphics & Print for print design and printing
- Ngage Live Chat for website chat
- DMC for direct marketing response campaigns
- Cedar Creek Marketing for marketing project management, content/copywriting, design for ads, brochures, reports, publications
- Call Ruby for virtual receptionists
- Great Promo Items for sales promotional items
- Word Association Publishers for book production services
Kudos to Ben Glass, his speakers and exhibitors for another good conference this year.
And Kudos to those amazing people who ride the PRTC bus to Crystal City. Every passenger leaving the bus thanked the bus driver and told him to have a good weekend. Every one! It was a truly amazing.
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