Website Upgrades and Email Marketing Dominate B2B Budgets
Nearly half of a typical B2B marketing budget is allocated to web site upgrades and maintenance, and email marketing according to a recent survey of 80 U.S.-based B2B marketers. The study sponsored by the Business Marketing Association (BMA) found marketing initiatives among these companies were prioritized and budgeted as follows: 23% Web Site Upgrades & Maintenance 19% E-mail Marketing 12% Social Media, primarily LinkedIn and Twitter 10% Video, podcasts, webinars 8% SEO 7% Pay Per Click advertising 6% Display advertising 5% Mobile 5% Affiliates Source: Internet Retailer, Jan. 24,...
Read MorePay Per Click (PPC) or Organic Traffic – Which Works Best?
By Jean Steckler For a professional services firm, their question of what works best for them, paid search ads or content marketing, the answer is clear. The following graph tells the story. The firm began a blog in the first month represented in the chart. They were able to consistently publish quality articles three times a week for the following 13 months shown in the graph. The red area within each monthly bar represents the amount of traffic from paid listings on Google. The monthly budget remained consistent throughout the entire 14 months. However, the quality of the site’s...
Read MoreBenefits of Re-Marketing
Written by Jean StecklerSteckler eMarketing, Westfield NJ 07090Does your company have a Re-Marketing strategy? Are you tracking visitors to your website and generating customized advertisements based on their activity? Does your Search Engine Marketing Campaign distinguish between buyers and researchers?Whether you’re looking to drive sales activity on your site, increase newsletter registrations, or promote brand recognition, Re-Marketing can be a strategic component of every Pay-Per-Click (PPC) ad campaign.Google Re-Marketing is a feature of the Google Adwords platform that enables...
Read MoreGoogle Advertising
Written by Jean StecklerSteckler eMarketing, Westfield NJ 07090Recently a client lamented that he yearns for when his annually-placed ads in yellow page directories was all he needed to keep his law firm thriving. No longer. To be found now, advertisers need to work with search engines, and specifically with Google which maintains their dominance with an ever-growing list of advertising options.Google advertising does indeed take more attention than printed yellow page ads – or Thomas Registry’s “big green book” ads. First is the budget – which, unlike fixed ad rates in...
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