Education Based Marketing – Amazing Success from Teaching
By Jean Steckler I spent a beautiful Fall weekend listening and watching a business teach more than 300 of its peers how it does its marketing and the results they get. The two 10-hour and 11-hour days were preceded with a bus ride on the Potomac and Rappahannock Transportation Commission (PRTC) line from my daughter’s house in Woodbridge VA to the Renaissance Arlington Capital View Hotel in Crystal City, Arlington, VA – the “underground city.” Although Crystal City is cloaked in secrecy, largely populated with defense contractors and satellite offices for the Pentagon, no secrets appeared...
Read MoreMarketing Automation Checklist for Autoresponder Emails
Written by Jean StecklerSteckler eMarketing, Westfield NJ 07090 Amazon now ranks as the world’s most most reputable company in the world, according to the Harris Interactive’s 14th annual Reputation Quotient survey. The Amazon Reputation score of 82.62 was derived from six characteristics including product quality, trust, social responsibility and how employees are treated. Amazon products span as large a spectrum of categories as … eBay. What sets Amazon at the top is the way they communicate with us. Although automatically generated, their email sequences give us...
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