The three essential goals to marketing successfully are first, building awareness; second – be there when your target audience does their research, and build your prospects desire and sense of urgency.
How these goals are met and the techniques used to accomplish them are detailed below.

Building Awareness

• Inbound Marketing
• Press Releases
• Social Media
• Trade Shows

Be There When They Research / Search

• Search Engine Optimization (SEO)
• Pay per Click Advertising

Building Desire & Sense of Urgency

Once you have caught the attention of your prospects, keep reminding them of your value and offers – until they convert.

• Retargeting / Remarketing
• Sequenced, automated email follow-ups
• eNewsletters