Grow Reseller Network
Creating, managing and developing sales partners To build a successful reseller revenue generator, a manufacturer helps their resellers get the right product to the right place at the right price and at the right time. As end user companies reduce their staff, they increasingly rely on their vendors to perform the analysis previously performed by colleagues. To achieve this, manufacturers now use technology previously unavailable to: Improve access to end user data from channel partners Manage growing customer expectations Empower end customer loyalty discount programs Empower...
Read MoreBlogging Platform Recommendations
Recently I was asked to recommend a blogging platform for an inexperienced blogger. Rather than reply to a comment, I decided to share my recommendations in a blog post. There are easy content management platforms for new bloggers which do not require html coding. As a new blogger, consider Blogger ( http://www.blogger.com ). It is not used as widely as WordPress, but it has been good enough for a number of Google blogs, including: Google’s official blog: http://googleblog.blogspot.com/ Google’s Webmaster blog: http://googlewebmastercentral.blogspot.com/ Google’s Analytics...
Read MoreShould I Read this SEO Book?
Often my clients are dogged by volumes of pitches for SEO services – both through email and blog comments. Even though the information they get is clearly spam, with the frequency of messages on SEO, it can be difficult for them to get a proper perspective of where SEO fits into a complete marketing plan. If Google has not yet uncovered — and penalized — an SEO trick, you can be confident they continue to pursue any shortcuts in attracting traffic without a good user experience. The flip side of SEO is content marketing. Good content attracts readers, quality links —...
Read MoreWebsite Upgrades and Email Marketing Dominate B2B Budgets
Nearly half of a typical B2B marketing budget is allocated to web site upgrades and maintenance, and email marketing according to a recent survey of 80 U.S.-based B2B marketers. The study sponsored by the Business Marketing Association (BMA) found marketing initiatives among these companies were prioritized and budgeted as follows: 23% Web Site Upgrades & Maintenance 19% E-mail Marketing 12% Social Media, primarily LinkedIn and Twitter 10% Video, podcasts, webinars 8% SEO 7% Pay Per Click advertising 6% Display advertising 5% Mobile 5% Affiliates Source: Internet Retailer, Jan. 24,...
Read MorePay Per Click (PPC) or Organic Traffic – Which Works Best?
By Jean Steckler For a professional services firm, their question of what works best for them, paid search ads or content marketing, the answer is clear. The following graph tells the story. The firm began a blog in the first month represented in the chart. They were able to consistently publish quality articles three times a week for the following 13 months shown in the graph. The red area within each monthly bar represents the amount of traffic from paid listings on Google. The monthly budget remained consistent throughout the entire 14 months. However, the quality of the site’s...
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