Posts by jeansteckler

Blogging Platform Recommendations

Posted by on Feb 9, 2014 in Blogging, CMS | Comments Off on Blogging Platform Recommendations

Recently I was asked to recommend a blogging platform for an inexperienced blogger. Rather than reply to a comment, I decided to share my recommendations in a blog post. There are easy content management platforms for new bloggers which do not require html coding. As a new blogger, consider Blogger ( http://www.blogger.com ). It is not used as widely as WordPress, but it has been good enough for a number of Google blogs, including: Google’s official blog: http://googleblog.blogspot.com/ Google’s Webmaster blog: http://googlewebmastercentral.blogspot.com/ Google’s Analytics...

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Should I Read this SEO Book?

Posted by on Jan 30, 2014 in Blogging | 2 comments

Should I Read this SEO Book?

Often my clients are dogged by volumes of pitches for SEO services – both through email and blog comments. Even though the information they get is clearly spam, with the frequency of messages on SEO, it can be difficult for them to get a proper perspective of where SEO fits into a complete marketing plan. If Google has not yet uncovered — and penalized — an SEO trick, you can be confident they continue to pursue any shortcuts in attracting traffic without a good user experience. The flip side of SEO is content marketing. Good content attracts readers, quality links —...

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Website Upgrades and Email Marketing Dominate B2B Budgets

Posted by on Jan 29, 2014 in Email Marketing, Google Adwords, Search Engine Optimization, SEO, Twitter, Web Site Design, Website Development | 2 comments

Website Upgrades and Email Marketing Dominate B2B Budgets

Nearly half of a typical B2B marketing budget is allocated to web site upgrades and maintenance, and email marketing according to a recent survey of 80 U.S.-based B2B marketers. The study sponsored by the Business Marketing Association (BMA) found marketing initiatives among these companies were prioritized and budgeted as follows:  23% Web Site Upgrades & Maintenance  19% E-mail Marketing 12% Social Media, primarily LinkedIn and Twitter 10% Video, podcasts, webinars 8% SEO 7% Pay Per Click advertising 6% Display advertising 5% Mobile 5% Affiliates  Source: Internet Retailer, Jan. 24,...

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Pay Per Click (PPC) or Organic Traffic – Which Works Best?

Posted by on Dec 14, 2013 in Analytics, Blogging, Google Adwords, Professional Practice Marketing, Search, Search Engine Optimization, SEO | Comments Off on Pay Per Click (PPC) or Organic Traffic – Which Works Best?

By Jean Steckler For a professional services firm, their question of what works best for them, paid search ads or content marketing, the answer is clear. The following graph tells the story. The firm began a blog in the first month represented in the chart. They were able to consistently publish quality articles three times a week for the following 13 months shown in the graph. The red area within each monthly bar represents the amount of traffic from paid listings on Google. The monthly budget remained consistent throughout the entire 14 months. However, the quality of the site’s...

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SEO: 4 Most Important Search Engine Optimization Skills

Posted by on Dec 12, 2013 in Search Engine Optimization, SEO | Comments Off on SEO: 4 Most Important Search Engine Optimization Skills

By Jean Steckler Many Search Engine Optimization (SEO) rules are easy to understand. The real work comes from implementation. Search Engine Land has published a summary of SEO Success Factors in Periodic Table format, with sections on Content, HTML, Architecture (“On Page Factors”), and “Off Page Factors” (links, trust, social personal). With such clearly defined rules, why do so many companies advertise they will “fix” your website’s SEO? What actually makes or breaks a website’s SEO? In my experience, sites that are successful at SEO have...

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