Web Site Development

The effectiveness of a website depends on how well the site connects with potential customers. A site that becomes the go to place for solutions to customer problems, and answers a majority of customer questions will outperform sites that merely mimic printed catalogs. A good website serves as an extension of your customer service and call center functions.

90% of U.S. businesses consider their websites as their most important online tactic. Source: eMarketer

The core elements of an effective website include:

  • Customer Profiles Listing their Pain Points
  • Clearly answers the question:
    Why should your ideal customer buy from you and not your top competitors?
  • Information Architecture
  • Visual Design for desktop, tablet, and phone browsers
  • Content Management System
  • Keyword Strategy / Search Engine Optimization (SEO)
  • Website Content Development
  • Content Assets (e.g. images, video, reports, eBooks)
  • Marketing Automation triggered by customer online interactions
  • Quality Assurance Testing
  • Sitemaps, Hosting, Analytics &  Security

Since a good website is never complete and continuously improves as customer and prospect needs evolve, it is important to build a site on a content management system that provides flexibility, provides support for search engine optimization, and analytics.

74% of businesses believe correcting your site’s user experience is key for improving sales, conversions and loyalty. Source: eConsultancy

Although we use tools to assist in the development, our agile development approach places greater emphasis on client involvement and participation. With frequent and early opportunities to see the work being delivered, our clients have the opportunity to make adjustments throughout the development. Clients share in the ownership of the website development. Basic versions of the website can be developed quickly to meet most urgent marketing needs, and evolve over time to incrementally add new content and user experiences.

62% of companies that designed a website specifically for mobile had increased sales. Source: eConsultancy

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