Local Advertising

Seeking Local SEO Help

Posted by on Mar 19, 2013 in Local Advertising | 1 comment

Written by Jean StecklerSteckler eMarketing, Westfield NJ 07090Running a local restaurant, law practice, career consultants, recruiters and other local businesses are labor-intensive endeavors. Additional demands to the heavy workload can spread staff thin, jeopardizing the quality of both their day job and the quality of their marketing efforts. Each business needs a local online presence that is top notch – literally. Any drop in search engine rankings directly translates to drop in business. For this reason, the more successful local restaurants and law practices contract with experienced...

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Getting Listed on Local Online Directories

Posted by on Mar 4, 2013 in Local Advertising | Comments Off on Getting Listed on Local Online Directories

Written by Jean StecklerSteckler eMarketing, Westfield NJ 07090With hundreds of online local directories and vertical directories, getting listed with accurate information can be quite tedious — especially if your company has multiple locations. There are companies who offer help like Yext and CityGrid if you want to pay a subscription fee (Yext) or Pay Per Click (CityGrid). However, the most value comes from claiming and correcting the source data in syndication services that feed the local directories.Fortunately David Mihm of GetListed.org tracks the major data providers and maps...

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Google Advertising

Posted by on Aug 3, 2012 in Google Adwords, Local Advertising, Remarketing, Retargeting | Comments Off on Google Advertising

Written by Jean StecklerSteckler eMarketing, Westfield NJ 07090Recently a client lamented that he yearns for when his annually-placed ads in yellow page directories was all he needed to keep his law firm thriving.  No longer. To be found now, advertisers need to work with search engines, and specifically with Google which maintains their dominance with an ever-growing list of advertising options.Google advertising does indeed take more attention than printed yellow page ads – or Thomas Registry’s “big green book” ads. First is the budget – which, unlike fixed ad rates in...

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