Google Advertising

Posted by on Aug 3, 2012 in Google Adwords, Local Advertising, Remarketing, Retargeting | Comments Off on Google Advertising

Written by Jean StecklerSteckler eMarketing, Westfield NJ 07090Recently a client lamented that he yearns for when his annually-placed ads in yellow page directories was all he needed to keep his law firm thriving.  No longer. To be found now, advertisers need to work with search engines, and specifically with Google which maintains their dominance with an ever-growing list of advertising options.Google advertising does indeed take more attention than printed yellow page ads – or Thomas Registry’s “big green book” ads. First is the budget – which, unlike fixed ad rates in...

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