Marketing with and on Facebook
Written by Jean StecklerSteckler eMarketing, Westfield NJ 07090Companies and brands looking to jump into Facebook have a number of marketing tools to consider. This brief summary provides a quick overview of what Facebook can do for marketers today.Facebook Like ButtonAny product can incorporate Facebook Like buttons which help viewers share information about your products and services with all of their Facebook friends. Marketers need only embed the Like Button and associated code on their own web page. Facebook Send ButtonSimilar to the Like Button, the Send Button is posted on the...
Read MoreTools for Monitoring a Brand or Company’s Reputation
Written by Jean StecklerSteckler eMarketing, Westfield NJ 07090Our fragmented media creates new challenges for companies who want to monitor the reputation of their company or brands. Fortunately we have several online tools to help. 1. Social Mention offers real-time social media search and analysis, reporting strength, sentiment, passion, and reach. It also provides statistics for last mention, number of unique authors, top keywords, top users, hashtags and sources.2. RSS Reader: Sign up for a free RSS reader, such as Google Reader. Then use the Google Blogs search option, and search blog...
Read MoreAn Open Invitation to Companies to Track Me Down
Ask, and you shall receive …Written by Jean StecklerSteckler eMarketing, Westfield NJ 07090My original post on 9/25/2009 asked for automatic reminders to make my life simpler. Nearly two years later, Toyota is launching an answer to one of my requests.The next generation of Toyota hybrid and electric vehicles will come with “Toyota Friend” social tools that allow vehicles to send messages to their owners, reminding them of scheduled maintenance or passing along real-time information such as battery-charge data. These messages could be made privately or posted to public...
Read MoreBackground Images in Email Newsletters
Written by Jean StecklerSteckler eMarketing, Westfield NJ 07090One of the frustrations of designing html email newsletters is Outlook 7.0’s and Gmail’s lack of support for background images. I often use background images of navigational buttons and overlay the linked text on the button background. Without background images, designers are faced with creating button images in Photoshop for each button. Having to leave the html editor to work up new navigational buttons can become a time sink, and is best avoided.Campaigner has a reasonable work around that can solve this problem. ...
Read MoreAd Serving Networks and Analytics Partnerships
Time is limited. And marketers struggle to minimize administrative tasks when assessing ROI. Google Adwords and Google Analytics have integrated search buys with their analytics for awhile. The question is, what has it taken the ad networks and analytics packages taken so long?Recent integrations include: Ad Network: 24/7 Real Media’s Open AdStream Web ad management, withAnalytics: Omniture’s SiteCatalyst Ad Network & Analytics: DoubleClick’s Dart tool for publishers Ad Site: Facebook Analytics: Omniture plans to broaden its Facebook integration to include display and...
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