Ad Networks

Ad Serving Networks and Analytics Partnerships

Posted by on Apr 13, 2010 in Ad Networks, Analytics, Search | Comments Off on Ad Serving Networks and Analytics Partnerships

Time is limited. And marketers struggle to minimize administrative tasks when assessing ROI. Google Adwords and Google Analytics have integrated search buys with their analytics for awhile. The question is, what has it taken the ad networks and analytics packages taken so long?Recent integrations include: Ad Network: 24/7 Real Media’s Open AdStream Web ad management, withAnalytics: Omniture’s SiteCatalyst Ad Network & Analytics: DoubleClick’s Dart tool for publishers Ad Site: Facebook Analytics: Omniture plans to broaden its Facebook integration to include display and...

Read More

Facebook in Business

Posted by on Mar 5, 2010 in Ad Networks, Facebook | Comments Off on Facebook in Business

Facebook, with 470 million users far outranks Twitter, with only 73 million users. According to eMarketer, Facebook also leads the social networking pack in content-sharing widgets, used to post content such as article links, videos, photos, etc.: Facebook accounts for 44% of content shared by the Gigya widget (Twitter is in 2nd place with 29% of content) Facebook accounts for 33% of content shared by the AddThis widget Facebook accounts for 24% of content shared by the AddToAny widget (2009) And Facebook is capitalizing on its lead by embracing business marketing. Its new alliance with...

Read More

The Scoop on Ad Networks

Posted by on Oct 27, 2009 in Ad Networks | Comments Off on The Scoop on Ad Networks

Advertising Networks have been around for years, but are becoming much more popular. Ad Networks provide good value for advertisers who are looking to narrowly focus their online media buys to demographics or industry niches. Out of the $8 billion advertisers spent on display ads in 2007, 70% went directly to Web sites and 30% to ad networks. In 2008, the mix is projected to shift to 50-50. Display ad rates on premium media web sites are down about 20% so far in 2009.I have had some good success with a Yahoo ad network, especially with display ads on their email pages. Although I have worked...

Read More