Reputation Monitoring

What’s my Email Delivery Score?

Posted by on Aug 27, 2012 in Email Marketing, Reputation Monitoring | Comments Off on What’s my Email Delivery Score?

Written by Jean StecklerSteckler eMarketing, Westfield NJ 07090Most B2B lead nurturing programs include email newsletters. Much effort is put into building lead lists, scheduling newsletter topics, designing and composing newsletters. Open and click-through rates are tracked. But little effort is devoted to tracking the company’s email deliverability.If your company’s domain name has made it to a blacklist, all of the work spent on preparing and sending the newsletter will have been lost. If your IP address has been blacklisted, your emails will bounce and never get delivered....

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Tools for Monitoring a Brand or Company’s Reputation

Posted by on Jun 17, 2011 in Reputation Monitoring | Comments Off on Tools for Monitoring a Brand or Company’s Reputation

Written by Jean StecklerSteckler eMarketing, Westfield NJ 07090Our fragmented media creates new challenges for companies who want to monitor the reputation of their company or brands. Fortunately we have several online tools to help. 1. Social Mention offers real-time social media search and analysis, reporting strength, sentiment, passion, and reach. It also provides statistics for last mention, number of unique authors, top keywords, top users, hashtags and sources.2. RSS Reader: Sign up for a free RSS reader, such as Google Reader. Then use the Google Blogs search option, and search blog...

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Protecting a Brand’s Reputation

Posted by on Oct 28, 2009 in Reputation Monitoring, Twitter | Comments Off on Protecting a Brand’s Reputation

Media relations had it easy when all they had to monitor were news outlets. Now, with so many social network sites, staying on top of a brand’s reputation is getting more time consuming. Fortunately, new tools are helping make the process less tedious. Here are a few to consider.Tracking Tools NameChk to see if your desired brand name is still available at dozens of popular Social Networking and Social Bookmarking websites. Promote your brand consistently by registering and establishing brand profiles where available on the most popular sites....

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