Online Video Marketing
Video is growing to become a vital component of online marketing efforts. Leading the trend are pharmaceutical marketers, B2B marketers, and retail.Recent Pharmaceutical Videos Boehringer Ingelheim and the Diabetes Hands Foundation are running a diabetes patient video contest. Three weekly finalists were chosen from among the 3 minute videos submitted by adult diabetics. Novartis and the National Multiple Sclerosis Society launched the “We Keep Moving” video series during MS Awareness Week, March 9, 2010. GSK is promoting their HPV vaccine, Cervarix through videos posted on...
Read MoreiReminder Publishes White Paper on U.S. and International HPV Vaccine Adherence Programs
Automated reminder and follow-up calls for HPV vaccinations increase adherence rates from 5% to over 20%.– Jean Steckler Steckler eMarketing www.Steckler-eMarketing.com jean@steckler-emarketing.com
Read MoreFacebook in Business
Facebook, with 470 million users far outranks Twitter, with only 73 million users. According to eMarketer, Facebook also leads the social networking pack in content-sharing widgets, used to post content such as article links, videos, photos, etc.: Facebook accounts for 44% of content shared by the Gigya widget (Twitter is in 2nd place with 29% of content) Facebook accounts for 33% of content shared by the AddThis widget Facebook accounts for 24% of content shared by the AddToAny widget (2009) And Facebook is capitalizing on its lead by embracing business marketing. Its new alliance with...
Read MoreTwitter in Business
Business began to embrace Twitter as a medium for customer service when Business Week published their seminal article a year ago titled: “Comcast’s Twitter Man – For Frank Eliason, managing the cable giant’s customer service department means tweeting strategically.” Early in 2008 Frank Eliason started monitoring complaints on Twitter and providing unsolicited answers and solutions to customer problems. By January 2009, he had handled 22,000 tweets.However, Facebook, with 470 million users far outranks Twitter, with only 73 million users. What’s next? Customer Service on Facebook...
Read MoreOver a Quarter of Americans Now Read Their News on Cell Phones
News comes to us from many places, but Americans are increasingly favoring getting their news from their cell phones. The Pew Research Center’s telephone survey of 2,259 people over 18 found 26% of Americans choose to read their news on cell phones In contrast, only 17% of us are getting our news from national newspapers.The trend reflects changing habits of a younger generation, 43% of whom prefer to read their news on their cell phones. In comparison, 15% of older adults read their news on cell phones.However, news consumers do not limit their news sources to one medium. Nearly 60%...
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