Ad Serving Networks and Analytics Partnerships

Time is limited. And marketers struggle to minimize administrative tasks when assessing ROI. Google Adwords and Google Analytics have integrated search buys with their analytics for awhile. The question is, what has it taken the ad networks and analytics packages taken so long?

Recent integrations include:

• Ad Network: 24/7 Real Media’s Open AdStream Web ad management, with
  Analytics: Omniture’s SiteCatalyst
• Ad Network & Analytics: DoubleClick’s Dart tool for publishers
• Ad Site: Facebook
  Analytics: Omniture plans to broaden its Facebook integration to include display and search ads.