Ad Serving Networks and Analytics Partnerships

Posted by on Apr 13, 2010 in Ad Networks, Analytics, Search | Comments Off on Ad Serving Networks and Analytics Partnerships

Time is limited. And marketers struggle to minimize administrative tasks when assessing ROI. Google Adwords and Google Analytics have integrated search buys with their analytics for awhile. The question is, what has it taken the ad networks and analytics packages taken so long?

Recent integrations include:

  • Ad Network: 24/7 Real Media’s Open AdStream Web ad management, with
    Analytics: Omniture’s SiteCatalyst
  • Ad Network & Analytics: DoubleClick’s Dart tool for publishers
  • Ad Site: Facebook
    Analytics: Omniture plans to broaden its Facebook integration to include display and search ads.

Jean Steckler
Steckler eMarketing
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