Schering-Plough Animal Health
Project: www.MyCattle.com, www.MySwine.com Purpose: Agri-Business Portals Schering-Plough Animal Health Corporation, a leading manufacturer of pharmaceuticals for companion and livestock animals, wanted to publish content rich web portals as information resources for cattle producers and swine producers. The challenge was to develop portals that delivered industry news and information on a daily basis in an efficient and cost effective manner. We helped Schering-Plough achieve this goal by developing MyCattle.com and MySwine.com, portals containing a wide variety of content including...
Read MoreEngelhard – Pigments and Additives Group
Project: PAG Corporate Communications Purpose: Web Site Engelhard’s Pigments and Additives Group needed to be able to present information about a line of products with a very diverse list of applications spread out across a variety of markets. The challenge was to find a framework to be able to present a large quantity of seemingly unrelated information in a manner that would aid the browser in locating the information quickly and intuitively. We worked closely with Engelhard management to fully understand how end users would need the information organized and presented. The Engelhard PAG...
Read MoreSchering-Plough Animal Health
Project: www.HomeAgainID.comPurpose: Product Marketing and e-CommerceIn an effort to bolster the success of its HomeAgain brand, Schering-Plough Animal Health approached Jean Steckler and her team about creating a broad, integrated marketing campaign. After investigating the specific needs of the brand, we developed a program that added ‘microchipping’ to the existing tenets of ‘responsible pet care’. We also recommended an Internet commerce site to expand upon existing sales channels. Using a unique blend of Internet and traditional technologies, the system allows the customer to drive the...
Read MoreSchnell Publishing
Title: Chemical Market Reporter OnlinePurpose: Automated Web Publishing SystemSchnell Publishing, the Chemical Industry’s longest established publishing company partnered with The Turnaround Team to bring their weekly publication Chemical Market Reporter, to the world wide web. The Turnaround Team developed a cold fusion and database driven publishing system to automate this process. CMROnLine, a companion web site to Schnell’s already successful ChemExpo was the result. The site features a fully searchable archive of issues from as early as 1996, a cleanly organized interface, and weekly...
Read MoreVideo Content Improves Search Engine Rankings
Written by Jean StecklerSteckler eMarketing, Westfield NJ 07090Google’s most recent update places a higher emphasis on video content. The Panda update on September 28, 2011 is making video necessary for high search engine rankings.To this point, consider a video content study by Forrester Research, a leading online marketing firm. Forrester Research found that videos are 53 times more likely than traditional web pages to achieve an organic first page rank in Google. After analyzing the keywords that return video content in blended Google searches, Forrester Research found an average...
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