Tools for Monitoring a Brand or Company’s Reputation

Written by Jean Steckler
Steckler eMarketing, Westfield NJ 07090

Our fragmented media creates new challenges for companies who want to monitor the reputation of their company or brands. Fortunately we have several online tools to help.

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1. Social Mention offers real-time social media search and analysis, reporting strength, sentiment, passion, and reach. It also provides statistics for last mention, number of unique authors, top keywords, top users, hashtags and sources.

2. RSS Reader: Sign up for a free RSS reader, such as Google Reader. Then use the Google Blogs search option, and search blog directory sites, such as Technorati and Blog Catalog, for relevant blogs that are to your product or service. When you find what you are looking for, simply sand subscribe by clicking on the RSS feed and adding it to your reader.

3. Search.twitter.com: Search for keywords or phrases and view those mentions (up to two weeks) as they occur on Twitter. Once you find relevant keywords you can subscribe via RSS feed, add to your reader, and stay alerted when these mentions happen in real time.

4. Google alerts: Google sends email alerts for your specified keywords, such as your company name, relevant products, and your website URL.