Video Search Engine Optimization

Posted by on Nov 10, 2009 in Search | Comments Off on Video Search Engine Optimization

Anatomy of Product Searches on Google

Have you noticed the new layout of the Google search return page?  You may find:

  • Three top sponsored links
  • Three organic links
  • Seven product images
  • Three ecommerce sites that sell the product
  • List of organic sites
  • Two product videos

To maximize their marketing footprint through search engines, companies need to consider how their images, videos and commerce partners rank in addition to how their keywords will rank.

And this is only the beginning. We anticipate that video search will become a dominant player in Search Engine Optimization in very short order.

With help from YouTube to provide streaming versions of movies, and sites that allow “Embedded Content Sharing,” manufacturers and buyers will be able to find better ways to sell and buy in complex selling situations.

Product Search Return Page on Google

Jean Steckler
Steckler eMarketing
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