Getting Listed on Local Online Directories
Written by Jean StecklerSteckler eMarketing, Westfield NJ 07090With hundreds of online local directories and vertical directories, getting listed with accurate information can be quite tedious — especially if your company has multiple locations. There are companies who offer help like Yext and CityGrid if you want to pay a subscription fee (Yext) or Pay Per Click (CityGrid). However, the most value comes from claiming and correcting the source data in syndication services that feed the local directories.Fortunately David Mihm of GetListed.org tracks the major data providers and maps...
Read MoreFacebook Page Image Dimensions
Facebook business pages, tab pages, cover photos, profile images, shared photo, highlight and milestone images Thank you Jon Loomer for creating a handy visual reference outlining the image dimensions for each element. Check out these examples of well-designed business pages and their blown-out set of tab pages: http://www.facebook.com/AssuredAutomation http://www.facebook.com/NJ.Personal.Injury.Lawyer — Jean Steckler Steckler eMarketing www.Steckler-eMarketing.com jean@steckler-emarketing.com
Read MoreGoogle Analytics Keyword Tracking to Protect Privacy
Written by Jean StecklerSteckler eMarketing, Westfield NJ 07090Each month I find the keyword term listed highest in the Google Analytics Traffic report to be: (not provided). Google no longer reports search keywords for anyone who does a https search or while logged into Google. More privacy for users… and less data for marketers. What’s a marketer to do?Thanks to Malcom Gibb, Edinburgh, Scotland SEO Specialist, for posting a work around that allows marketers to at least see what landing pages these searchers reach. Malcom Gibb provides a step-by-step guide on using Google...
Read MoreBenefits of Re-Marketing
Written by Jean StecklerSteckler eMarketing, Westfield NJ 07090Does your company have a Re-Marketing strategy? Are you tracking visitors to your website and generating customized advertisements based on their activity? Does your Search Engine Marketing Campaign distinguish between buyers and researchers?Whether you’re looking to drive sales activity on your site, increase newsletter registrations, or promote brand recognition, Re-Marketing can be a strategic component of every Pay-Per-Click (PPC) ad campaign.Google Re-Marketing is a feature of the Google Adwords platform that enables...
Read MoreEstablishing Annual Marketing Goals, Objectives and Budgets
Written by Jean Steckler Steckler eMarketing, Westfield NJ 07090 The autumn season brings football, soccer, fall foliage spectacular views, and … the annual marketing budget process for the next year. No longer a siloed business function, marketing now is responsible for conversion of sales leads in addition to lead generation. That is, marketers are no longer measured on the number of leads generated alone, but also on the quality of those leads. Cold leads, warm leads, hot leads are all important — but we need to be able to classify each lead and set up the processes and procedures...
Read More
Recent Comments