Content Management System

Establishing Annual Marketing Goals, Objectives and Budgets

Posted by on Oct 19, 2012 in Blogging, Content Management System, Email Marketing, Web Site Design | Comments Off on Establishing Annual Marketing Goals, Objectives and Budgets

Written by Jean Steckler Steckler eMarketing, Westfield NJ 07090 The autumn season brings football, soccer, fall foliage spectacular views, and … the annual marketing budget process for the next year. No longer a siloed business function, marketing now is responsible for conversion of sales leads in addition to lead generation. That is, marketers are no longer measured on the number of leads generated alone, but also on the quality of those leads. Cold leads, warm leads, hot leads are all important — but we need to be able to classify each lead and set up the processes and procedures...

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Schering-Plough Animal Health

Posted by on Jul 10, 2012 in CMS, Content Management System, Portfolio | Comments Off on Schering-Plough Animal Health

Project:, Purpose: Agri-Business Portals Schering-Plough Animal Health Corporation, a leading manufacturer of pharmaceuticals for companion and livestock animals, wanted to publish content rich web portals as information resources for cattle producers and swine producers. The challenge was to develop portals that delivered industry news and information on a daily basis in an efficient and cost effective manner. We helped Schering-Plough achieve this goal by developing and, portals containing a wide variety of content including...

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Schnell Publishing

Posted by on Jul 9, 2012 in CMS, Content Management System, Database Integration, Portfolio | Comments Off on Schnell Publishing

Title: Chemical Market Reporter OnlinePurpose: Automated Web Publishing SystemSchnell Publishing, the Chemical Industry’s longest established publishing company partnered with The Turnaround Team to bring their weekly publication Chemical Market Reporter, to the world wide web.  The Turnaround Team developed a cold fusion and database driven publishing system to automate this process. CMROnLine, a companion web site to Schnell’s already successful ChemExpo was the result.  The site features a fully searchable archive of issues from as early as 1996, a cleanly organized interface, and weekly...

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