Online Video Marketing

Posted by on Mar 17, 2010 in YouTube | Comments Off on Online Video Marketing

Video is growing to become a vital component of online marketing efforts. Leading the trend are pharmaceutical marketers, B2B marketers, and retail.

Recent Pharmaceutical Videos

  • Boehringer Ingelheim and the Diabetes Hands Foundation are running a diabetes patient video contest. Three weekly finalists were chosen from among the 3 minute videos submitted by adult diabetics.
  • ¬†Novartis and the National Multiple Sclerosis Society launched the “We Keep Moving” video series during MS Awareness Week, March 9, 2010.
  • GSK is promoting their HPV vaccine, Cervarix through videos posted on YouTube and their disease oriented site:

Promoting Videos Online

Once you have completed your video production, there are a number of ways to promote it, such as:

  • Posting the videos on the branded channel on YouTube
    The video titles, descriptions, and tags can be rich with the keywords that will help Google direct students to the videos
  • Posting the videos on the branded Facebook & MySpace pages
  • Announce the videos on the branded Twitter page
  • Tag the videos on the site so Google can find and list them in a Google video search.
    Be sure to create individual urls for each video.
    Also the video filename and metadata should be keyword rich
  • Include a video sitemap to help Google find the videos
  • Optimize for blinkx video search engine (See:¬†
  • Get listed in Truveo video search engine
  • Get listed on Brightcove
  • Distribute to TubeMogul video distribution network
    (YouTube, MySpace, Google Video, Dailymotion, Crackle, Yahoo!Video, Metacafe,
  • Distribute to Visible Measures video distribution network
  • Blog Outreach: send email to blogger influencers, inviting them to share the videos on their blogs (e.g. Boing Boing, The Huffington Post)
  • Press Release announcing the videos distributed through news wire service to get postings on Yahoo!News, MSNBC, CNN, AOL News.
    (e.g. Business Wire, GlobeNewswire, Marketwire, PR Newswire, PRWeb)

    Jean Steckler
    Steckler eMarketing
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