Twitter in Business

Posted by on Mar 5, 2010 in Twitter | Comments Off on Twitter in Business

Business began to embrace Twitter as a medium for customer service when Business Week published their seminal article a year ago titled: “Comcast’s Twitter Man – For Frank Eliason, managing the cable giant’s customer service department means tweeting strategically.” 

 Early in 2008 Frank Eliason started monitoring complaints on Twitter and providing unsolicited answers and solutions to customer problems. By January 2009, he had handled 22,000 tweets.

However, Facebook, with 470 million users far outranks Twitter, with only 73 million users. What’s next? Customer Service on Facebook business pages?

Jean Steckler
Steckler eMarketing
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