Online Video Marketing

Posted by on Mar 17, 2010 in YouTube | Comments Off on Online Video Marketing

Video is growing to become a vital component of online marketing efforts. Leading the trend are pharmaceutical marketers, B2B marketers, and retail.Recent Pharmaceutical Videos Boehringer Ingelheim and the Diabetes Hands Foundation are running a diabetes patient video contest. Three weekly finalists were chosen from among the 3 minute videos submitted by adult diabetics. ┬áNovartis and the National Multiple Sclerosis Society launched the “We Keep Moving” video series during MS Awareness Week, March 9, 2010. GSK is promoting their HPV vaccine, Cervarix through videos posted on...

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Pharmaceutical Social Media Marketing

Posted by on Nov 13, 2009 in Blogging, Facebook, Twitter, YouTube | Comments Off on Pharmaceutical Social Media Marketing

BackgroundTo date, the FDA has not yet published guidance for online or social media regarding pharmaceutical brand advertising and fair balance guidelines.However, after 14 years of search engine advertising, the FDA’s Division of Drug Marketing, Advertising and Communications sent warning letters to 14 drug makers identifying 48 different brands as being in violation of the FDA’s fair balance guidelines. The letters stated that sponsored-link advertisements for specific drugs were misleading due to the exclusion of risk information associated with the use of the drug.The FDA is...

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