Engelhard – Pigments and Additives Group

Posted by on Jul 10, 2012 in Portfolio | Comments Off on Engelhard – Pigments and Additives Group

Project: PAG Corporate Communications

Purpose: Web Site

Engelhard’s Pigments and Additives Group needed to be able to present information about a line of products with a very diverse list of applications spread out across a variety of markets. The challenge was to find a framework to be able to present a large quantity of seemingly unrelated information in a manner that would aid the browser in locating the information quickly and intuitively. We worked closely with Engelhard management to fully understand how end users would need the information organized and presented.

The Engelhard PAG web site is a fully template-based web site. The Site is designed to allow browsers from many disciplines to arrive at the specific information they need from a number of navigation pathways.
Engelhard home page

Markets section home page

Product information sheet

Jean Steckler
Steckler eMarketing
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