Case Studies

Lead Generation

Posted by on Nov 6, 2013 in Case Studies | Comments Off on Lead Generation

Lead Generation

Lead Generation at Siemens Healthcare By Jean Steckler Siemens (ADR) enlists service engineers who fix their healthcare equipment to help their sales colleagues. Since Siemens Healthcare sales are very complex, typically taking between 18 months to two years to close, both the quantity and quality of leads contribute a great deal to the company’s bottom line. Siemens’ service engineers see customers on a regular basis and gain deep insights into the problems the customers experience. As a result, customers rely on their service engineers for    trusted advice. Lead Generation...

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Website Development

Posted by on Nov 6, 2013 in Case Studies | Comments Off on Website Development

Website Development

By Jean Steckler When redesigning your website, you may see a temporary drop in search engine rankings and web traffic, which makes many cautious about major redesigns. However, an unprofessional, unpolished website communicates the wrong message to prospects, leads and customers and is a good long-term investment. Consider how well your site educates your prospects, leads and customers. Does the design and writing style provide creditably and trust? Think about the average life span of your laptop. For many of us, we budget a laptop replacement every three years. Given the rapid deployment...

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