Built It and They Will Come … Or Will They?

Posted by on Sep 25, 2009 in Uncategorized | Comments Off on Built It and They Will Come … Or Will They?

Know a company that anticipated the launch of a website with great excitement, only to grow disappointed with it over time? The website’s creative is first-class, the message is on target, but the customers are not buying.

Unlike a print ad, websites are living, dynamic organisms, requiring consistent nourishment to achieve their full potential. Website budgets go beyond the hosting, creative, copy, and programming to include sustenance — or ongoing support — to make the site an effective sales channel. A site’s diet can include:

  • Dynamic Content
  • Search Engine Optimization
  • Search Engine Pay Per Click
  • Public Relations Campaign
  • Email Newsletter
  • Lead Generation and Cleansing (to feed email newsletters)
  • Blogs
  • You Tube Videos
  • Webinars
  • Referral Programs
  • Affiliate Marketing
  • Viral Marketing with Wikis, Meetups, Twitter, Facebook, as appropriate

A well-fed website that empowers customer interactions has a much better chance of achieving than malnourished ones.

Jean Steckler
Steckler eMarketing
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